AR (Augmented Reality) Shaping the Future of Automotive Industry

With Christmas approaching, I feel elated and so delighted that this year was packed with many surprises and technological advancement. One such immersive technology that thumped the technical world is AR (Augmented Reality). Never before was the saying “Seeing is believing” been so true. ARs subsumption accord the power to create more compelling, and true-to-life experience that demonstrates and sells a concept (or) product.

AR(Augmented Reality) For Automotive

As of now, technology seems to be not in the realms of possibility and the demand from consumers for AR (Augmented Reality) and immersive experience is also ascending.

What is AR?

AR (Augmented Reality) is the cusp of the science fiction concept into science-based reality. In simple it is an image of actual, physical world in which a users finds elements escalated by computer-generated inputs like display, sound, text, effects, etc., With bulk upgradation, constant improvement in hardware & software in recent times, they are able to extend their frontier, and aid diversified industries to develop broad array of new applications.

Let’s dive deeper to find out how AR (Augmented Reality) is transmuting the fastest expanding niche -Automotive Sector.

AR (Augmented Reality) role in Automotive Industry

As per reports AR in the automotive industry is said to grow at a rate of 177% within the next quadrennial, reaching $5.5 billion by 2022. Cognizing the hype much automotive industry started adopting AR technology. ARs adoption undoubtedly has refined the automotive industry and made them more profitable.

Following, AR (Augmented Reality) benefits automotive manufacturers at many stages of the product life cycle -design, prototype, manufacture, and marketing.

1.Escalating Driver Experience

AR (Augmented Reality) allows the driver to have a whole new experience, make them more engaging by displaying less distractive social media feed. Further, they spotlight all popular landmarks, shops, restaurants, banks, hospitals, etc.,  as they drive. All these escalated experiences come in the form of see-thru-display, windshield projectors, and various wearables.

Uniquely designed, and developed AR (Augmented Reality) gives driver all essential intel about vehicles critical system, surrounding environment, gas levels, necessary trip information, lane guidance, direction, turn-by-turn navigation, etc., greater to that they allow user to access favorite apps, control the system thru voice commands/ gestures, and make phone calls.

AR certainly will be the license for autonomous cars to realize a truly driverless experience.

2.Educating Customers

There is no other better tool than AR (Augmented Reality) that can educate customers on technical information. No matter whether you know (or) not about your car, and its features. By using mixed reality (AR combined with VR (Virtual Reality)) the user can experience an extensive car tour. They demonstrate each and every prerequisite of the car you are about to buy.

AR(Augmented Reality)-Product Feature explaining

In addition, the VR takes customers on a voyage thru surprise explaining how an engine works, safety features, all perquisites a car can cater. By co-opting AR, car retailers are able to gain the trust of their customers, increase their car sales by 60%. Car retailers started collaborating with companies that work on AR technology to boost their sales and glean valuable insights to their customers.

In recent years you cannot find a person without a mobile in his hand. Car Manufactures take it as an advantage, design & develop custom apps and visual rich manuals as per customers’ needs by infusing AR (Augmented Reality). The infusion has made car owners get familiar with vehicles feature, deal with small repairs, do maintenance without spending a lot (or) visiting the car care center.

AR(Augmented Reality) in phone to educate users about technical aspects about cars

3.Everything that makes up AR possible in Automotive
  • Typical sensors sense the changes in the outside world, measure, and process the sensed signals. While cameras collect data by scanning the physical space, and object. Both Cameras and sensors are able to do the supra by using SLAM (Simultaneous localization and mapping) technologies.
  • Augmented Glasses are at the infant stage due to various grounds like its lack of ability to process loads of data, low battery life, and the limited number of use other than entertainment and information penetration purposes. Despite those minuses, they yet are an amazing piece of innovation.AR (Augmented Reality) glasses are made up of tiny cameras, antennas, sensors that spot, record, and store data as and when the user blinks. They allow the user to interact with the displayed virtual object through glasses.
Head-Up-Display(HUD)

The Next significant component that sends the collected data to AR headsets and smart glass/ lens is a mounted projector -AR (Augmented Reality) HUD (Head-Up-Display). The HUD allows users to be more engaging by displaying navigation (real-time route), warnings, road signs through cars windshield display. The implementation was possible with computer vision infusion with embedded vision.

AR(Augmented Reality)-HUD

A range of car companies -Chevrolet, Lexus, Mazda already started implementing AR HUDs in their cars. Said that the rate of adoption of these AR HUDs by other car companies is expected to grow by 2027. The penultimate aim of auto carmakers is to implement AR HUDs with ADAS and advance autonomous driving partially (or) fully.

Vantages of AR HUDs

It projects 3D images on destination point, provides guidance/hints, navigational information, and alerts thru windshield glass. The intel thus displayed already includes ADAS features such as forward collision warning, and lane departure warning. By the near future, they display info on rear side warning, highway driver assistance.

With that said AR (Augmented Reality) in conclusion has the full potential to integrate into vehicle ecosystems -design, development, production, sales and automotive value chain. AR improvement is directly proportional to the improvement in hardware aspects. With ideal collaboration, automotive companies can step up their game.

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